What are the obligations of media outlets regarding third party advertising?

A broadcaster or publisher must ensure that the following information is provided to them, from the third party advertiser, for any advertisement running between May 1 and October 22, 2018:

  • name of the registered third party
  • name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party
  • name of municipality where the third party is registered

The broadcaster or publisher must retain this information including a statement of the charge for the advertisement and a copy of the advertisement or means of reproducing it. This record must be retained for four years after the date the advertisement appeared and the public must be able to view these records during normal business hours.